From the Founder
Like many of our customers, I wasn't always an e-bike rider myself. In fact, the idea for Chilled Rides started with a long weekend in Lisbon with my wife and a couple of friends, and an unexpected introduction to electric bikes.
We wanted to make the most of our three days there, so our friends Neil and Laura suggested a bike tour of Alfama, the oldest part of the city.
There was just one problem: Alfama is also incredibly hilly.
Instead of a traditional bike tour, they booked us onto an e-bike tour. It was my first time riding an electric bike, and my wife and I absolutely loved it. Suddenly the hills weren't something to dread. We could focus on the views, explore more of the city and just enjoy the experience instead of worrying about how much energy we had left.
When we got back to the UK, we couldn't stop talking about it. The more we learned about e-bikes, the more we realised how many people were missing out on something that could genuinely improve the way they travel and spend their free time. They make cycling more accessible, help people tackle longer journeys with confidence and make getting outdoors more enjoyable.
That eventually led to the creation of Chilled Rides.
What started as a memorable weekend in Lisbon has grown into a business built around helping people find the right e-bike, understand their options and discover for themselves what made us fall in love with e-bikes in the first place.
Us with the rest of the group, about to head into Alfama!
Our Vision
We believe e-bikes have the power to make everyday life a little better.
They can help people get around more easily, spend less time sitting in traffic, enjoy the outdoors more often and stay active for longer. For a lot of riders, they bring back the simple enjoyment of cycling without some of the barriers that put people off traditional bikes.
At Chilled Rides, our vision is to make choosing and owning an e-bike as straightforward as possible. By providing clear information, honest guidance and practical tools, we want more people to feel confident making the switch and seeing what an e-bike can do for them.
And perhaps most importantly, we think life is just that much better when people can chill out every now and then, enjoy the journey and have a little more fun along the way.
Why Choose Us
Buying an e-bike should be exciting, not confusing.
At Chilled Rides, we're here to help you find the right bike for your needs with clear information, honest advice and practical guidance. Whether you're comparing different models, trying to understand UK road-use rules or just working out which bike is right for your lifestyle, we believe you should have the information you need to make a confident decision.
We've invested heavily in tools and resources designed to make choosing an e-bike easier, including our Bike Finder, real-world range estimates and straightforward product information. We focus on being transparent about what each bike is designed for, who it's best suited to and what you can realistically expect from it.
We're not interested in pushing people towards the most expensive option or making exaggerated claims. Our goal is simple: help you find an e-bike you'll genuinely enjoy riding and feel good about owning for years to come.
Who's Behind Chilled Rides?
Hi, I'm Steve, founder of Chilled Rides.
Before starting Chilled Rides, I spent more than 20 years working in telecoms and software, helping customers navigate complex technology purchases. That experience taught me the importance of clear information, honest advice and great customer service — principles that still guide everything we do today.
I have a teenage daughter, and like most parents I want her to grow up in a world that's a little cleaner, healthier and less dependent on cars. While e-bikes won't solve every problem, I genuinely believe they can help more people choose an enjoyable and practical alternative for everyday journeys.
My goal with Chilled Rides is simple: make it easier for people to find the right e-bike for their needs, understand their options and buy with confidence.
Connect With Us
Thanks for taking the time to learn a little more about Chilled Rides.
Whether you're already part of the e-bike community or just starting to explore the possibilities, we'd love to stay connected. Follow us on social media for new products, riding inspiration, buying advice and the latest updates from the world of e-bikes.